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What's inside? 

Did you know that a poor internal marketing strategy is one of the key reasons employee referrals fail?

Effective marketing of your referral scheme is critical to long term employee engagement. 

In this guide, Paul Maxin previously Global Resourcing Director, Unilever and Laura Gowthorpe, previously EMEA Marketing Director for Broadbean Technology cover the most important elements to plan and deliver a successful internal marketing campaign. 

What you'll get:  

  • How to build an effective delivery team 
  • The four pillars of communication and how to use them 
  • Understanding your employees 
  • Setting objectives for your referral scheme  
  • How to plan your messaging  
  • Developing a touchpoint plan 
  • An example 6 month internal comms timeline 

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